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Author: Subject: Longbridge
Triton

posted on 7/4/05 at 09:22 PM Reply With Quote
Longbridge

Longbridge, end of an era?
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flak monkey

posted on 7/4/05 at 09:30 PM Reply With Quote






Sera

http://www.motosera.com

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stephen_gusterson

posted on 7/4/05 at 09:44 PM Reply With Quote
http://news.bbc.co.uk/1/hi/business/4422705.stm

I hope not.

not another manufacturing industry down the toilet. we cant all work in tescos or mcdonalds

atb

steve






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flak monkey

posted on 7/4/05 at 09:48 PM Reply With Quote
It took the damned Chinese long enough to decide didnt it? It would be good to hear the reasons why they thought it wasnt viable, as didnt Rover have a new car and series of engines planned for next year?

The problem though doesnt just stop with Rovers 6000 employees. There are firms all over the midlands that produce(d) parts for Rover, and those parts probably constitute a large income to those companies.

Stay tuned as more smaller businesses fold...

David





Sera

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stephen_gusterson

posted on 7/4/05 at 09:59 PM Reply With Quote
are you sure? if they had a new car and new engines, the deal with the chinese wouldnt have been so important.

thing is, rover are a small manufacturer, that doesnt even appeal in their own market cos the cars are too old and if you cant sell cars, you cant make new models. catch 22.

very few car manufacturers make money. It could be considered that the govt could nationalise and make rover strong, which would create jobs, stop imports cos we would buy british, and improve the economy by helping balance of payments. It may even be tolerated that rover could lose money. it wont happen, not in the least cos its against eec rules.

In the middle of last year, I was in south korea on a 5 day trip. This involved neing driven for hours and hours over those days on the motorways and roads of south korea.

korea isnt rikshaws and stuff - its a lot like japan - very industrialised and western influenced.


without a word of a lie, I only saw THREE non korean cars (they were beemers) in all that time. They make a lot more models than we see here, right up to huge limos. They dont drive the little stuff much.

When I asked why all the cars were korea, i was told that they like to buy korean. What wasnt said is that the koreans dont like the japs much, and so likely dont buy their cars.

when i first drove in 1977, foreign cars were a small part of the market. Now they are ALL the market.

atb

steve

[Edited on 7/4/05 by stephen_gusterson]






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zilspeed

posted on 7/4/05 at 10:00 PM Reply With Quote
The word over on blatchat is that this anouncement is premature - according to MG Rover management.
I hope so - but they need to start being a viable business or it's only a matter of time.






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mookaloid

posted on 7/4/05 at 10:02 PM Reply With Quote
I hope something can be salvaged - it would be a shame to lose our last volume manufacturer, not to mention all those jobs.

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stephen_gusterson

posted on 7/4/05 at 10:03 PM Reply With Quote
quote:
Originally posted by zilspeed
The word over on blatchat is that this anouncement is premature - according to MG Rover management.
I hope so - but they need to start being a viable business or it's only a matter of time.


I would have expected the trade and industry secretary to have better information.


what if......

the chinese dont do the deal. its bankrupt.

the administrator sells the business for a song......

to a bunch of chinese?

atb

steve






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mookaloid

posted on 7/4/05 at 10:07 PM Reply With Quote
quote:
Originally posted by stephen_gusterson

when i first drove in 1977, foreign cars were a small part of the market. Now they are ALL the market.

atb

steve

[Edited on 7/4/05 by stephen_gusterson]


When I first drove in 1979, it was in a Reliant Rebel - I bet not many people here even know what one of those looks like.

Mark

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stephen_gusterson

posted on 7/4/05 at 10:23 PM Reply With Quote
i might have kept that quiet!

some of the pics ive seen make it look a bit like
a triumph herald.

freakily, the pic came from a french site!

http://images.google.co.uk/imgres?imgurl=http://carcatalog2.free.fr/hist8w.jpg&imgrefurl=http://carcatalog2.free.fr/hist10f.htm&h=353&w=54 9&sz=66&tbnid=kVrcpWXP1cwJ:&tbnh=83&tbnw=129&start=2&prev=/images%3Fq%3Dreliant%2Brebel%26hl%3Den%26lr%3D%26sa%3DG Rescued attachment rebel.jpg
Rescued attachment rebel.jpg







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stephen_gusterson

posted on 7/4/05 at 10:40 PM Reply With Quote
quote:
Originally posted by zilspeed
The word over on blatchat is that this anouncement is premature - according to MG Rover management.
I hope so - but they need to start being a viable business or it's only a matter of time.



http://news.bbc.co.uk/1/hi/business/4422705.stm






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Hellfire

posted on 7/4/05 at 11:45 PM Reply With Quote
Word has it that the Shanghi Auto are in the process of buying FIAT, apparently the books are not 'as' bad.

Calculations are showing that 35-40,000 people will be affected by this closure due to the high number of subcontractors that Rover used.

It was inevitable... but MG may survive as a seperate entity - but doing what, who knows?






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Jon Ison

posted on 8/4/05 at 01:14 AM Reply With Quote
we "used" to do a fair bit of work at Rover, they where well n truely set up by BMW, look at the BMW mini sales, that line was installed and set up at Birmingham then moved by BMW.........






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britishtrident

posted on 8/4/05 at 07:10 AM Reply With Quote
BMW got the know how to build 4x4s, the BMW 100, the rights to rape the Mini marque, destroyed Rover who were seen as a potential threat to BMWs core business and set thier bigest Japanese rival Honda back a few years in europe enough said.
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Dick Axtell

posted on 8/4/05 at 07:24 AM Reply With Quote
Longbridge

Have any of you driven past Longbridge recently?
Some areas are already derelict. Old East Works is now Powertrain Ltd. Don't they supply Rover with engines? And who will now supply engines to C*t**h*m?

RIP Austin, Morris, Wolseley, probably Rover; someone will buy the MG brand.

Apparently BMW kept Triumph and Riley.

Tough on all those folks whose livelihoods depend on MG Rover.





Work-in-Progress: Changed to Zetec + T9. Still trying!!

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smart51

posted on 8/4/05 at 07:31 AM Reply With Quote
power train also supply to Lotus and a good number of other small applications, including a hovercraft, I believe.

From what I hear, Rover are not insolvent yet but with wage bills still coming in, it won't be long.

Rover do have a new model ready to go, they just need £100,000,000 to get it onto the forecourts.

The best hope for Rover is that they get bought by a car company who will "do a volkswagen". Even that would be too little for UK manufacturing.

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Triton

posted on 8/4/05 at 07:37 AM Reply With Quote
I smell a rat on the part of the chinese.......drop Rover then come in to pick up the peices for next to bugger all....
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omega 24 v6

posted on 8/4/05 at 08:16 AM Reply With Quote
Yep the Chinese are going to be able to get just the bits they want for a song.
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clbarclay

posted on 8/4/05 at 08:22 AM Reply With Quote
quote:
Originally posted by Jon Ison
we "used" to do a fair bit of work at Rover, they where well n truely set up by BMW, look at the BMW mini sales, that line was installed and set up at Birmingham then moved by BMW.........



When BMW sold everything up they didn't get it all there own way (unless its a very clever deal).

New mini body panals are produced in solihul by ford, and BMW produce range rover body panels. I think but may be wrong in RR body panels come from a BMW plant in near britol.

Last time I went round the landrover factory (about 2 years ago), they where making/sending mini body parts out and RR body parts came in.






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James

posted on 8/4/05 at 08:22 AM Reply With Quote
quote:
Originally posted by Stephen Gusterson
what if......

the chinese dont do the deal. its bankrupt.

the administrator sells the business for a song......
to a bunch of chinese?
atb
steve

quote:
Originally posted by Triton
I smell a rat on the part of the chinese.......drop Rover then come in to pick up the peices for next to bugger all....


It's not that simple though.

According to Radio4 last night; BMW still own the rights to the Rover Brand. Meaning that SAIC can take very little from this. Apparently they were after some technology (presumably stuff BMW put in place! ) but that would have to be licensed from BMW.
Apparently SAIC will get very little for the £60m they've already spent.

Cheers,
James





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"The fight is won or lost far away from witnesses, behind the lines, in the gym and out there on the road, long before I dance under those lights." - Muhammad Ali

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adampage

posted on 8/4/05 at 09:26 AM Reply With Quote
I have to disagree...

... with Britishtrident.

BMW may have sold off RR & kept Mini, but I don't know where you're coming from with the BMW 100?!

The 1-series is not related to any Rover in any way - it's all 3-series parts (engine, box, diff, electronics, etc) on a smaller platform. Rover would wish they had knowledge of how to build something like that (i.e. it sells, and makes a profit!).

Furthermore when they gave (gave NOT sold) the company to John Towers, they included several hundred millions of pounds of free finance, over 70,000 vehicles in used stock, and left behind the very advanced 75 design and production line, which Rover would have NEVER been able to afford to build.

And as for Rover being a core competitor - hardly! What were Rover selling at the time they took over - the 200/400/600/800!
I'm sure BMW were quaking in their boots over people choosing a Rover 800 over a BMW 5-series. NOT! Only delusion would lead you to think they were real competitors.

I think the cleverest plan was John Towers' - buy the company for a pittance, transfer the ownership of the only really profitable company in the group (Rover Finance) into Phoenix directors' ownership, then take £13m into their own pension fund. Good idea, wish I'd thought of it!

Rant over. I just think looking for others to blame is pointless - it is terribly unfortunate (I live near there so see the effects first hand) but they make cars which few people want to buy, to an average standard of build quality, and they don't do it very efficiently. They're not a charity, they're a company, supposed to make money, but they've made no money for years, it was inevitable.
Adam.

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ceebmoj

posted on 8/4/05 at 11:42 AM Reply With Quote
I am amassed that they have lasted as long as they have rover as a company has been on borrowed time for a long wile. In my opinion the BMW was purely an asset striping operation and allthow it gave rover some more time it was not much. The company image and product range needs work and un less they address the rover image and product image every year or so rover will go from owner to owner until nothing is left or they collapse
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marcyboy

posted on 8/4/05 at 01:19 PM Reply With Quote
well let's face it !!
most people apart from twats(sorry selective few) would'nt even touch a rover let alone buy the whole firm ,
as the the whole austin/morris/triumph/ leyland/austin rover/rover group have made some real shite in there time...some of which i've had the un/fortune to own...lol

[Edited on 8/4/05 by marcyboy]

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stephen_gusterson

posted on 8/4/05 at 03:36 PM Reply With Quote
quote:
Originally posted by James
quote:
Originally posted by Stephen Gusterson
what if......

the chinese dont do the deal. its bankrupt.

the administrator sells the business for a song......
to a bunch of chinese?
atb
steve

quote:
Originally posted by Triton
I smell a rat on the part of the chinese.......drop Rover then come in to pick up the peices for next to bugger all....


It's not that simple though.

According to Radio4 last night; BMW still own the rights to the Rover Brand. Meaning that SAIC can take very little from this. Apparently they were after some technology (presumably stuff BMW put in place! ) but that would have to be licensed from BMW.
Apparently SAIC will get very little for the £60m they've already spent.

Cheers,
James


this says they already own the K series engine rights.

and everyone else owns the rest!

http://news.bbc.co.uk/1/hi/business/4423725.stm






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stephen_gusterson

posted on 8/4/05 at 03:40 PM Reply With Quote
i dont understand the so called value of the MG brand.

there hasnt been a real MG for decades!!!!

the MGB was a bit naff. so you have to go back to the 40s and 50s for anything tangeable.

what kinda brand is that?

atb

steve






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